The iPhone boasts of the most popular camera in the world but that doesn’t mean others will stop trying. Asus has wrapped its latest in a sinewy HTC One M8-ish body and given it 3x optical zoom, also shaving off a few millimeters in the process. Voila! You have the world’s slimmest zoom phone camera at 11.95mm. There’s a world-first waiting to be explored out there. You’ve just got to find your niche.